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Graphic Design, Motion Design, and Production Design for “The Price Is Right”
CBS Television Network, 2012-2019

Created an updated, contemporary visual identity for the quintessential game show, and expressed cohesive design language throughout modernized production design, screen animation, and broadcast GFX.

Established creative direction, and produced GFX motion design, printed-graphic design, and scenic design assets for 160 special episodes & series, including specials aired in prime time. One special, aired in prime time in 2020, was the most-watched episode in the show's 48-season run. 

Designed 6 all-new games, and updated, redesigned, or refurbished 40+ classic games. Managed the close collaboration of a large team of diverse stakeholders to execute construction and operation of games, as well as construction and maintenance of new and refurbished set & scenery. Managed budgets for game design & construction.

Managed budgets for scenic projects, printed-graphic projects, and motion design projects. 

Managed team of 5 print production designers responsible for creating all printed graphic props and graphic scenery for 975 episodes.

Reorganized team of 5 non-dedicated per-diems to one dedicated, full-time direct report; minimized costs and maximized team productivity and efficiency through 544 episodes.

Established brand standards and guidelines for use in marketing, promotion, merchandising, and corporate collateral; created assets for PriceIsRight.com, "Price Is Right" branded casino gaming, "Price Is Right" branded mobile apps.

Designed, and managed construction, logistics, installation, and budgets for SXSW convention booth, and Paley Center museum exhibition featuring show elements and scenery.

Recognized by the Academy 3 times for contributions to the show's Emmy® awards in the category of Outstanding Game Show. 

Art Director (IATSE Local 800)
“Dear Mama” (2018); Jesse Collins Entertainment for VH-1
Managed set & scenery build, logistics, installation, and budgets; managed art department of 12 direct reports to construct and dress set and stage for 1-episode special event.

“Hypnotize Me” (2017); Tuesday’s Child Productions for FOX/CW
Managed set & scenery install and strike, budgets, art department of 10 direct reports, over 3000 props and scenic elements for 8-episode series; designed unique scenic elements for 40 acts. 

“Dr. Teeth & the Electric Mayhem at Outside Lands” (2016); Soapbox Studios for Disney
Designed, managed construction, logistics, installation, and budgets of music festival stage set for The Muppets’ house band making its debut live performance. 

Lead Graphic Artist
CBS Television City Studios, 2005-2012
Managed, trained, and inspired 5 direct reports in a print production & design environment; designed print graphics for over 50 television series, 85 commercial productions, and 13 corporate departments at CBS; hired and fired within unionized-labor compliance and collective bargaining agreements

Grew department from a cost center to a revenue center in first year of management; continued growth to revenues in excess of $2.5MM annually

Expanded capabilities with new and updated equipment; streamlined processes & systems


Problem SolvingProjection Mapping
Concept & ExecutionLooping Animation
Systems & ProcessesStoryboarding
Team Leadership & EmpowermentDynamic & Procedural Animation
Project ManagementBranding & Identity
BudgetingLogo Animation
CommunicationProduction Design

Software Experience

After Effects, 11 years
Cinema 4D, 6 years
Illustrator, 17 years
Photoshop, 17 years
Sketchup, 11 years


BFA, Graphic Design
Savannah College of Art and Design

Fun Facts

I spend a lot of time in Mexico.
I am co-captain of the world’s most stylish former moped gang.
I once served a taste of acceptance from the Yum Cart at Burning Man.
Google: Paul Pfeiffer "Desiderata"