Graphics & Animation for “The Price Is Right”
CBS Television Network, 2012-2019

  • Created a new, contemporary visual identity for the quintessential, longest-running game show; expressed cohesive style throughout production design, screen animation, and broadcast GFX
  • Established creative direction and produced GFX animation, print design, and scenic design assets for 150 special episodes & series, including episodes aired in primetime; established creative direction for on-air promotion of special episodes & series
  • Managed and collaborated closely with large team of diverse stakeholders to design and execute construction and operation of 6 all-new games, 36 updated or refurbished classic games, as well as design and production of all-new and refurbished set & scenery, and maintenance thereof
  • Managed budgets for scenic projects, print-graphics projects, and GFX/animation projects
  • Managed team of 5 print production designers responsible for creating all printed graphic props for 975 episodes
  • Reorganized team of 5 non-dedicated per-diems to one dedicated, full time direct report; minimized costs and maximized team productivity and efficiency, benefitting production of over 400 episodes
  • Established brand standards and guidelines for use in marketing, promotion, merchandising, and corporate collateral; created assets for PriceIsRight.com, "Price Is Right" branded casino gaming, "Price Is Right" branded mobile games and apps
  • Designed, managed construction, logistics, and budgets for SXSW convention booth, and Paley Center exhibition featuring show elements and scenery
  • Recognized by the Academy 3 times for contributions to the show’s Emmy® awards in the category of Outstanding Game Show

Art Director (IATSE Local 800)

“Dear Mama” (2018); Jesse Collins Entertainment for VH-1

  • Managed set & scenery build, logistics, installation, and budgets; managed art department of 12 direct reports to construct and dress set and stage for 1-episode special event

“Hypnotize Me” (2017); Tuesday’s Child Productions for FOX/CW

  • Managed set & scenery install and strike, budgets, art department of 10 direct reports, over 3000 props and scenic elements for 8-episode series; designed unique scenic elements for 20 acts

“Dr. Teeth & the Electric Mayhem at Outside Lands” (2016); Soapbox Studios for Disney

  • Designed, managed construction, logistics, installation, and budgets of music festival stage set for The Muppets’ house band debut live performance

Lead Graphic Artist
CBS Television City Studios, 2005-2012

  • Managed, trained, and inspired 5 direct reports in a print production environment; designed print graphics for over 50 television series, 85 commercial productions, and 13 corporate departments at CBS; hired and fired under unionized-labor compliance and collective bargaining agreements
  • Grew department from a cost center to a revenue center in first year of management; continued growth to revenues in excess of $2.5MM annually
  • Expanded capabilities with new and updated equipment; streamlined processes & systems


Problem Solving
Concept & Execution 
Systems & Processes
Team Leadership & Empowerment
Project Management

Projection Mapping
Looping Animation
Dynamic Animation
Branding & Identity
Logo Animation
Production Design


After Effects, 10 years
Cinema 4D, 5 years
Illustrator, 20 years
Photoshop, 20 years
Sketchup, 10 years


BFA, Graphic Design
Savannah College of Art and Design

Fun Facts

I love going to Mexico.

I am co-captain of the world’s most stylish former moped gang.

I once served a taste of acceptance from the Yum Cart at Burning Man.

Google: Paul Pfeiffer "Desiderata"